DSDN101_project3_Standpoint

My viewpoint.

BMX innovation..

My passion is bicycles, I want to show through a short stop motion film how recent innovations in bicycle and in particular BMX design has evolved and allowed us to use the bicycle in new and innovative ways, relating it to the phrase of our project “a new way of seeing”. My standpoint is “through industrial design innovations we can alter perceptions and expand the possibilities to create a new way of seeing”.

As Hugh Herman said “truly, the bicycle is the most influential piece of product design ever”[1]

Using these inspirations I want to make my film showing firstly how important of an innovation the bicycle is in today’s society, its positive impacts on us and our environment. Through showing various photos of myself riding my BMX I want to show the viewer that with this product we can not only create happiness, excitement and danger all within it being beneficial for our health and fitness, and our environment but show how it has created a new way of seeing for not only the rider but also the public and how there perceptions can change by viewing but also there way of seeing can change when riding a bicycle.

Through showing myself riding my BMX on a typical ride to my local skate park I want to show that through the evolution of bicycle design and how it has progressed to what is now possible on modern day BMX bikes. I also want to use different camera angles to show these designs and parts on the bike that have changed to allow us to do so…. Thus creating a new way of seeing.





[1] Pearman, H. Design week, 2008.Designweek.co.uk